Cultive

Cultive

Cultural Learning Service for Foreign Residents

Problem

Even with cultural knowledge, it can be difficult to interpret others’ intentions and respond in unfamiliar relationships and situations.

Solution

Users respond to AI based on designed content, then compare their interpretation with the intended meaning of the situation.

A cultural learning service that helps foreign residents navigate confusing situations in Korea by practicing how to interpret and respond through conversation


Knowing the Words Doesn’t Make Relationships Easy to Read

In an unfamiliar culture, it can be difficult to interpret what someone says or does and decide how to respond. Asking directly or getting it wrong can feel even more difficult in relationships that continue over time.



Read the Situation, Not Just the Words

The same words can mean different things depending on the relationship and situation. Users identify the underlying meaning in realistic scenarios and understand why, building a framework they can apply to other situations.



Practice the Conversation Before the Real Relationship

Users interact directly with a conversational partner in a designed scenario and compare their interpretation with the intended meaning built into it. They can practice in a low-risk environment before navigating similar situations in real relationships.



Related Link(s)

Behance

Red Dot Design Award

UX Design Awards

Design+ (Korean)

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